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SEO what?!

Maybe I'm nieve, ok, so take out the maybe, I don't understand any aspect of HTML, coding, any of that. So when my wife so very nicely was showing me her support by hooking me up with a logo' ed Yeti mug his and hers. They came out looking awesome, but indeed they weren't logo' ed instead company name written. I like them, and she had to explain that she couldn't find our website.

I was like WHAT? Ok, you are a doctor, and you can't type in 401kisc.com?! So I had her show me, and sure enough, you type in my pop's (soon to be our) business' website, and it becomes a search, not an address!

Holy (explicit) what the (explicit) my pops had just submitted a proposal! No wonder he got zero response!

So, I started doing some research and came up uber blank, so what's the next best thing? Upwork, of course! I submitted a search for an SEO person my pops could use, and after reviewing a few proposals, I found someone that could help. At $3.50 an hour, she spoke of things like off-site and on-site SEO.

Woaaa, so here's what I learned. SEO stands for Search Engine Optimization, I thought it was pay to play game, not the case. Off-Site, SEO is your website's address appearing on other websites, the more your website appears, and on higher traffic sites, the higher your "natural ranking." I'm sure I've butchered the language of HTML, but this is what I've come up with.

Then you have the onsite SEO, that's all the stuff explaining what your different pages are, the explanation, the keyword searches that can be found by searching google.com as an example https://401kisc.com keywords "fiduciary services" "401k consultant" "Registered Investment Advisor" those don't necessarily appear when you look at the website. Still, SEO is trying to tell google.com that this is an excellent site for folks that search for those keywords.

What's wild is that SEO apparently is an ongoing project, many hours for many months. So time will tell, however one thing is certain, after just a few weeks, no long if you put 401kisc in the search do you come up blank!

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