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There are so many hurdles when starting a new business, you have to keep your focus. Easiest way to keep your focus is to change your perspective every now and then. Get out and get some exercise, hit the gym harder than you ever have, loose your mind in a game of basketball, racquetball, cycling, what ever it takes to wash your mind with endorphins so you can come back to the drawing table energized and free thinking. 

Reach out to your trusted advisors, surround yourself with people that understand, and as for your friends and family, truly they are your first sale. If you can't sell them on the idea, (and they are fit to benefit from said idea, in other words, understand what you are doing) the market is going to chew you up and spit you out. Get the "rip the bandaid off" critisisms from family and friends, don't allow them to bring out the "kiddy gloves" have them rip holes in your dreams and aspirations of this new business. Then hit the gym, get the endorphins running again, and solve the critisisms, find solutions to fill the holes that were so brutally punched in your business plan! 

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